Hair Care › Joico › Moisturizing › Hair Coloring Products

An off-the-scalp lightening powder which can provide a fast lifting action up ... An off-the-scalp lightening powder which can provide a fast lifting action up to 8 levels. It contains moisture-rich sorbitol crystals leaving the clients’ hair shiny healthy and resilient. JOICO VeroLight Dust-Free Lightening Powder must be used... more

What it is: Introducing NEW Color Intensity Color Butter...brilliant ultra-moi... What it is: Introducing NEW Color Intensity Color Butter...brilliant ultra-moisturizing hybrid to amp up the richness of high-beam hair color or add a pop of color to blondes who want to shake things up. What it does: Parched strands become completely... more